Goats of La was designed to give confidence to people who wear the brand. In today's society, confidence is deeply lacking, and instead is replaced with insecurity. I live in a small town outside of La, where individuality and positivity illuminate. This company was created to match those vibes of peace and confidence in one. The "Goat" mindset insists that you feel good about yourself and everything around you. Experience the Jubbies of the group called "1o5," the group of friends that inspired this company through their willingness to work hard and maintain positive vibes. Everyday is an opportunity to be a Goat, and that is exactly the mindset we carry ourselves with. Go out and be a Goat today.